Nearly every marketing team is making Millennials a priority—or is at least trying to figure out how to appeal to them. It’s clear that traditional outbound marketing doesn't click. This generation is looking for certain cues, sentiments, words, and personalized messages that your brand may not be delivering.
Want your brand to immediately resonate with Millennials? We’ve done the digging for you. Here are the stats and tips that your marketing team needs to know in order to engage with this elusive generation.
Use Influencers and Peers
Millennials are selective in who they trust. The best way to generate social proof for your brand is to use social media influencers and your customers' peers. Marketers should encourage online conversations between current and potential customers to drive more sales. A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.
Create Authentic Marketing
The majority of global consumers say that they would buy from a company that they consider to be authentic over all other competitors. But what makes for an authentic brand? For starters, authentic brands represent their products in a truthful way. They display photos of real customers enjoying their products to help browsers better relate to their brand. Authentic brands also cater to the value of their community and support causes important to their customers.
50% of Millennial customers say that the best way to communicate with them is on the Internet and through social media. This makes sense, given that, as a demographic, they average 5.4 hours every day on social platforms. If your brand is able to reach Millennials online, it is likely that they will help you to spread your brand message. Generation Y is the first generation that wants to engage with and share your brand's ads that resonate with them. Millennials and social media go hand-in-hand.
Use Visual Platforms
Visual social platforms are generating the most engagement among Millennials. In fact, Generation Z communicates best with images. This means that brands that are active on social platforms such as Instagram, Pinterest, Vine, Youtube, and Snapchat should expect to see higher levels of engagement. When it comes to video platforms, Millennials are the most active video viewers of any age group.