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Increase Online Conversion with Pixlee's eCommerce Solution

Consumer reviews sell…it’s a well-known fact. And now it’s a proven one with Pixlee’s eCommerce solution. By using visual endorsements (aka customer photos) in lookbooks, on product pages, and throughout their websites, Pixlee clients are seeing a 5+% increase in conversion and a 30%+ increase in online engagement.

Peer recommendations have always been a powerful part of influencing customer buying decisions. The use of text-based reviews on eCommerce websites has been integral in creating authenticity and trust in the online shopping experience for much of the last two decades. Over the last 3 years, consumer behavior has shifted to the use of photos as a primary form of communication, to the tune of 1.8B photos/day. Millions of these photos are brand endorsement of the places, brands and products that they love. These photos offer new value over text-based reviews to drive higher online conversion and engagement.

With Pixlee’s eCommerce solution, we’ve made it incredibly easy for brands to get started marketing with customer photos.

 

Making any/every image shoppable with rich CTA links: 

Use any URL and image to create one or more rich CTA links

shoppable-image

 

Automate your widgets with your eCommerce platform feed:

Pixlee works with any ecommerce CMS platform to create product-specifc widgets that appear when the product page loads.

pixlee-demanware-integration

 

Connect photos to products in 1 step:

Once you have your product feed imported, you can quickly assign products to photos. The photo then carries that product action link wherever it’s published.

visual-reviews-product-page-example

 

Measure the impact:

Track the full funnel from page load through purchase. 

pixlee-conversion-tracking-example

 

Learn more about how Pixlee’s eCommerce solution can help you at www.pixlee.com/ecommerce-solution or send us an email at hi@pixleeteam.com.

 

Andrew Higgins

Product Marketing and Product Management @ Pixlee. Seattle-grown, diehard Seahawks & Washington Husky fan.

Social Media Informer