Consumer reviews sell…it’s a well-known fact. And now it’s a proven one with Pixlee’s eCommerce solution. By using visual endorsements (aka customer photos) in lookbooks, on product pages, and throughout their websites, Pixlee clients are seeing a 5+% increase in conversion and a 30%+ increase in online engagement.
Peer recommendations have always been a powerful part of influencing customer buying decisions. The use of text-based reviews on eCommerce websites has been integral in creating authenticity and trust in the online shopping experience for much of the last two decades. Over the last 3 years, consumer behavior has shifted to the use of photos as a primary form of communication, to the tune of 1.8B photos/day. Millions of these photos are brand endorsement of the places, brands and products that they love. These photos offer new value over text-based reviews to drive higher online conversion and engagement.
With Pixlee’s eCommerce solution, we’ve made it incredibly easy for brands to get started marketing with customer photos.
Making any/every image shoppable with rich CTA links:
Use any URL and image to create one or more rich CTA links
Automate your widgets with your eCommerce platform feed:
Pixlee works with any ecommerce CMS platform to create product-specifc widgets that appear when the product page loads.
Connect photos to products in 1 step:
Once you have your product feed imported, you can quickly assign products to photos. The photo then carries that product action link wherever it’s published.
Measure the impact:
Track the full funnel from page load through purchase.