This week on the Pixlee blog, see how Pixlee brands Rumpl and Levetto put user-generated content to use increasing brand awareness and online buzz.
#GoRumpl – Rumpl makes high performance, supreme quality blankets for your next camping adventure. Customers are encouraged to share their own Rumpl adventures with hashtag #GoRumpl -- the content that Rumpl has collected from customers through social media is quite spectacular. On Rumpl’s site, you can discover a beautiful, shoppable GoRumpl gallery featuring a mix of Rumpl’s customer photos and the company’s own Instagrams on a landing page discoverable in the navigation bar.
Pro Tip: New brand hashtag with not a lot of content posted yet? Publish a shoppable gallery to your site with a mix of customer content and your content!
#Levetto – Levetto, a Toronto-based Italian restaurant chain, has a handful of locations in Toronto that they are beginning to promote with unique hashtags per location. To encourage customers to post photos with the Levetto location hashtags, Levetto has curated customer photos from different locations and the restaurant chain is now sharing these mouthwatering photos on a unique #Levetto landing page discoverable in the navigation bar. The location-specific photos act as visual reviews for each location.
Pro Tip: Promote a unique hashtag for different store locations and use Pixlee to collect photos within a geo-tagged region.