Word of mouth has always been an important driver of successful marketing. When you enjoy a product or service, you tell others, who in turn, tell others-- The web grows. Consumers trust in an authentic review of a product/service from their peers. Before, the average consumer was able to influence their small group of friends and perhaps create a ripple effect on the greater community, affecting dozens, even hundreds of people. But in today’s world, inundated with social media, that ripple effect has been magnified tens or even one hundred times over. A single Twitter, Facebook, Instagram, or YouTube post can reach millions of people in a matter of hours.
So it comes as no surprise that brands have turned their attention to social media as a new source of marketing content. Businesses in nearly every vertical have had tremendous success marketing with the voice of their own customers by leveraging user-generated content, not just on social networks, but also on owned media.
The data is clear; user generated content performs incredibly well for brands using in owned and paid media environments, especially when targeting millennials.
At Pixlee, we work tirelessly to help provide our customers an end-to-end platform to marketing with customer generated content. User generated content is a powerful asset for brands looking for an authentic way to improve their marketing efforts and brand experience for customers.