Digital Marketing Insights for Brands
Take a look at these five digitally native vertical brands, or v-commerce brands for short, that embrace the online communities they’ve cultivated.
Influencer marketing has evolved quickly. Here's how to create a more valuable web influencer network to benefit your business.
A message that comes directly from a brand isn’t as powerful as a message conveyed by real people. Here's how to define influence for your brand.
Are you a wannabe lifestyle brand? Here's how to do lifestyle marketing right and how to become a cult lifestyle brand with shoppable Instagram and influencers.
The why and how AirBnB actively deploys user-generated content in its digital and social marketing efforts to see results.
Featuring your brand's user-generated content can take a number of different forms. Here are 5 ways to weave your earned content into your marketing mix.
The fight for consumer attention has never been so competitive and the margin of error so slim. Here's why visual marketing is effective for connecting with customers.
Should you work with a celebrity Instagrammer? A trendsetting YouTuber? Here are 5 different types of social influencers that your brand could work with.
The 50 user generated content stats that all marketers need to know to work with brand influencers, improve brand loyalty, and increase ecommerce.