It should come as no surprise that 92% of marketers believe social media to be an important aspect of their business (Social Media Examiner). The concept of social media as a marketing tool had its early and late adopters, but there is little doubt that is has firmly taken root as a core channel for today’s marketer.
Where social media continues to lag behind other channels is in marketers’ ability to measure ROI and derive tangible value from their efforts in social media. Only one in three marketers say that they are able to effectively measure return on investment from social media initiatives.
Customer endorsements sell…it’s a “known” fact. And now it’s a proven one with Pixlee’s eCommerce solution. By using visual endorsements (aka customer photos) in lookbooks, on product pages, and throughout their websites, Pixlee clients are seeing a 5+% increase in conversion and a 30%+ increase in online engagement.
Peer recommendations have always been a powerful part of influencing customer buying decisions. The use of text-based reviews on eCommerce websites has been integral in creating authenticity and trust in the online shopping experience for much of the last two decades. Over the last 3 years, consumer behavior has shifted to the use of photos as a primary form of communication, to the tune of 1.8B photos/day. Millions of these photos are brand endorsement of the places, brands and products that they love. These photos offer new value over text-based reviews to drive higher online conversion and engagement.
As we kick-off football season, we sat down with Esteban Carbajal, the Creative Director for the Oakland Raiders, to learn more about their #OneNationYourStory campaign. The video contest was a huge success, leveraging fan stories to create a personal, sentimental, and deeply engaging way for fans to celebrate their team and get excited for the season.