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Having a slow website will kill online sales numbers and conversion rates.
To run a successful eCommerce business, site performance and speed must always be a top priority.
Special thanks to Theresa Luu for her domain expertise and help on this piece!
Many marketers have a bit of a love-hate relationship with social media. While it unboubtably creates awesome and innovative marketing opportunities, it is also incredibly hard to measure and derive tangible insights from.
Before you spend money to rent a DSLR camera and a lens for your product photography, consider using the quality camera that you carry around with you all the time: your smartphone.
Social media has become a necessity for brand marketers trying reach their target audience. Although when measuring performance and ROI of social media marketing efforts, marketers still face a lot of obstacles. What is the value of a like? Of a follower?
There are over 300M active monthly users on Instagram. As Instagram adoption continues to grow, more and more brands are taking to the platform as a core channel in their soical media marketing.
When marketers are expected to produce multiple engaging pieces of content every day, it’s not a surprise that they’re always looking for more. Brands get their social media content from a variety of places. A lot of times it’s custom creative content. Other times they use stock photography. However more and more brands are turning to their own customers for content. Why? Because social networks are a low-cost and efficient way to get content that already resonates with consumers. With the best brands on Instagram posting an average of 5.5 times/week, there is a huge demand for content that’s current, relevant, and engaging.
Whether you’re a marketer looking to upgrade your brand’s Instagram game or a customer looking to have your photo featured by your favorite brand, we’ve compiled 5 key tips to create high quality, high-performing Instagram photos without heavy editing.
Word of mouth has always been an important driver of successful marketing. When you enjoy a product or service, you tell others, who in turn, tell others-- The web grows. Consumers trust in an authentic review of a product/service from their peers. Before, the average consumer was able to influence their small group of friends and perhaps create a ripple effect on the greater community, affecting dozens, even hundreds of people. But in today’s world, inundated with social media, that ripple effect has been magnified tens or even one hundred times over. A single Twitter, Facebook, Instagram, or YouTube post can reach millions of people in a matter of hours.
So it comes as no surprise that brands have turned their attention to social media as a new source of marketing content. Businesses in nearly every vertical have had tremendous success marketing with the voice of their own customers by leveraging user-generated content, not just on social networks, but also on owned media.
The data is clear; user generated content performs incredibly well for brands using in owned and paid media environments, especially when targeting millennials.