Digital Marketing Insights for Brands
In a boxing match dubbed "the fight of the century", we've seen almost 300 thousand photos and videos posted on social media related to the event.
What is Social Commerce?
With weekend two of Coachella coming to an end, we’ve seen almost half a million photos submitted across social media related to the festival. Coachella does a fantastic job updating their social media pages year round and has seen great success promoting their event live through social.
Loyalty can be measured in a variety of ways. For many in the travel industry, loyalty programs have become a core piece of the travel business model. Currently we see loyalty programs built around items such as dollars spent, miles flown, number of night stays, etc. At a high level, the end goal of each loyalty program is to extend the lifetime value of a customer and increase repeat purchase rates.
Brands are moving digital and social media marketing efforts in-house more than ever before.
While more and more of marketing is being done by these in-house marketing teams, new-age software solutions like Pixlee, offer huge value and stability when creating social media and user-generated content integrations on owned media.
Independent retailers have a distinct advantage over big-box stores in the current culture of mass individualism: their ability to quickly build a zealous community around their niche products.
Our CEO, Kyle Wong, recently wrote a piece in Forbes about why Digital Marketers have the most entrepreneurial jobs in marketing. This week we sat down with Shaun Koiner, the Chief Product Officer at Perform Media, to learn more about how he created an innovative multi-platform digital sports solution that enables advertisers to deliver impactful digital programming around major events.
Every day, a marketer’s world expands with new channels, platforms, and technologies.